Patent Damages Surveys
Within the past five years, surveys have become de rigueur to quantify damages within patent cases. Cutting-edge analytics have created a way to measure the individual impact of any element of the consumer purchase decision, including patented features.
We leverage conjoint analysis, which exposes consumers to a series of hypothetical purchase decisions each offering an iteration of the product, which may include the patented feature. By exploring how this feature interacts with other elements of the offer, including brand, price, and pack size, we are able to isolate the impact of the patented feature on the holistic purchase decision. This serves as a baseline for interpreting damages.
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