Likelihood of Confusion Surveys

For trademark or trade dress, we offer surveys to determine the extent of confusion.   Typically following either an Eveready or Squirt methodology, in line with established legal precedent, we seek to understand the level of confusion within the interested universe of consumers.

We have expertise in research addressing both forward confusion and reverse confusion, and use best-in-class research practices far surpassing Daubert standards to offer reports with high evidentiary weight. 

Please contact us directly at 1-888-966-9795 or use the form below to learn more about how we can help. All inquiries are strictly confidential. 

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Litigation research:  best practices for surveys

With surveys used now more than ever in litigation, survey methodology becomes more scrutinized every day.  Download our white paper on crafting litigation research with lasting impact.