With “Fantastic Beasts: The Crimes of Grindelwald” having the lowest box office debut of any movie in the Harry Potter franchise, our survey of 1000 18+ year old members of the US population provided some insight into why. The general population is at a near-even split with the interest in the movie: 52% plan to see it, while 48% do not.
Half the population
The general population is at a near-even split with the interest in the movie: 52% plan to see it, while 48% do not.
Digging deeper into the interested population, we gauged the affect Johnny Depp's casting had on their intentions to see the movie. Depp, accused of domestic violence in 2016 by his ex-wife Amber Heard, continues to be a boon to the movie, with over 50% indicating that Depp made them slightly-to-much more likely to see the movie.
This, however, may be a case of "blissful ignorance;" only 19% of respondents were aware of the allegations against Depp, and of that fraction of the population, only 10% of all respondents were able to accurately state what wrong-doings he had been accused of committing.
Despite the controversy, the newest J.K. Rowling blockbuster continues to find its target audience: 70% of adults aged 25-44 plan to see the movie. This shows the stories have held a life-long grip on many of these fans, who were anywhere from 8 to 27 years old when the first Harry Potter film was released in 2001.
A strong indication that the movie also resonates with parents and children alike, is the fact that just under 70% of households with children plan to see the movie together. All in all, “Fantastic Beasts: The Crimes of Grindelwald” appears poised to suffer the fate of many sequel movies: good, but not great numbers, as committed fans and families will make time to see the movie, but critics agree (a Rotten Tomatoes score of 40%) that the story itself does not live up to the original. However, the opportunity will remain, as Warner Brothers intends for this to be a 5-movie set.