Effective media tracking, made easy. Learn about how to set up a media tracker to ensure that your ads are working for you.Read More
Likelihood of confusion surveys are basic in any trademark litigation. Sometimes they’re the only way to actually prove likelihood of confusion.
There are two main formats that are widely accepted, the Eveready format and the Squirt format, each with key differences.Read More
Brand awareness isn’t what it used to be. You don’t need to purchase expensive commercial time on the TV or rent a billboard to improve your brand awareness, like your grandpa used to. Now you can find your potential customers in their entertainment, in your data or even looking for you!Read More
Brand tracking is essential to know the health of your brand and to plan successful marketing campaigns. Here’s everything you need to know about brand tracking and what it can do for you.Read More