Trademark Genericness Surveys

In cases where a trademark may have lost its distinctiveness, we conduct genericness surveys to understand the distinctiveness of the mark among an interested universe of consumers, specifically whether it is viewed as a brand name or not.

In line with legal precedent, we predominantly use either the Teflon format or Thermos format to test for genericness. In certain cases, we may ask the company that the mark is associated with.

Please contact us directly at 1-888-966-9795 or use the form below to learn more about how we can help. All inquiries are strictly confidential. 

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Litigation research:  best practices for surveys

With surveys used now more than ever in litigation, survey methodology becomes more scrutinized every day.  Download our white paper on crafting litigation research with lasting impact.