False Advertising Surveys
Often the basis of class action lawsuits, we specialize in False Advertising surveys. False advertising, either in traditional marketing or on trade dress, is often called into scrutiny for causing misleading purchases from an interested universe.
Our survey methodology seeks to understand the purchase rationale for a given product, through stated and latent tests. We isolate the claims in question to understand if they have a material impact on purchase, and if so, how much of the purchase decision is attributable to the false advertising.
Please contact us directly at 1-888-966-9795 or use the form below to learn more about how we can help. All inquiries are strictly confidential.
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Litigation research: best practices for surveys
With surveys used now more than ever in litigation, survey methodology becomes more scrutinized every day. Download our white paper on crafting litigation research with lasting impact.