How we Work
We follow a few simple rules to keep our work in perspective. Here is what you can expect from us:
Focus on the story
Every project is different…so every project is customized for you.
We use a variety of methodologies depending on the research goal, because honestly, what’s worked in the past is not guaranteed to work for you. The right story is the one you can compellingly share.
Partners in Crime
We know our way around a dataset, but there’s always more to the story than simply data.
Our foundation is built on working with you to ensure that the research drives a compelling narrative.
We work in small groups, as an extension of your team.
Smaller project teams with people who know you, and your business always drive better insights than bloated project teams.
Fight Through The Noise
There’s a bunch of garbage data and misleading insights out there.
By focusing on your question and understanding what you’re driving towards, we can provide dramatically more guidance than any industry report.
Mike Alley, Founder
Mike brings over 10 years of insights-driven consulting experience: using data to transform brand strategy, marketing communication efforts, and portfolio architecture for some of the world’s leading brands. His past clients include Procter & Gamble, Coca-Cola, T-Mobile, Google, Dollar Shave Club, Blue Cross Blue Shield, Wendy’s, and Delta Dental, to name a few.
He began his career at Nielsen in their BASES department, developing volumetric models for new-to-market goods. He then honed his analytic prowess at Analytic Partners, developing time-series market mix models for Procter & Gamble. While at Prophet, Mike developed segmentation, choice models, and other advanced data models to serve as a baseline for fundamental brand shifts. Prior to founding Halsted Strategy Group, Mike opened and led the Chicago office of Kelton Global, a market research consultancy.
Mike has a simple approach to insights…they should be data-driven but intuitive to non-data junkies. He lives in Cincinnati, OH with his wife, two young kids, and one old cocker spaniel. When not working he enjoys building things in his workshop, listening to country music, and exploring bourbon. Mike has a Master’s Degree in Industrial/Organizational Psychology from Eastern Kentucky University.